Case Study
Psylos1
Psylos1
a premier global consortium comprising elite, independent designers and leading fashion brands
Company Information
Company size:
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Small business
-
(<100 employees)
Industry: Fashion
Location: Canada
Pain Point
Psylos1, with strong fashion industry resources and independent designers, lacks robust marketing strategies in the North American market
Preparation Phase
Ads Efficiency
Struggling with the nuances of advertising on TikTokand Meta, impacting brand’s reach and engagement
BrandPal tested multiple ads content materials and refined advertising strategies on TikTok and Meta, enhancing Psylos1’s ROAS
Influencer
Challenges in leveraging influencer partnerships effectively, leading to suboptimal engagement and brand promotion
Psylos1‘s influencer partnerships were broadened by collaborating with leading fashion influencers and leveraging BrandPal’s exclusive TikTok Creator Network
Content Creation
Difficulty in producing high-quality, engaging short video content while maintaining cost efficiency
BrandPal focused on producing high quality short video content for Psylos1, balancing brand image enhancement with cost efficiency
Results
Accelerated growth: BrandPal's strategic initiatives propelled Psylos1's GMV to 830% monthly increase
Influencer engagement: Led collaborations with over 100 fashion influencers, collectively reaching an audience of 50 million followers
Exceptional ROAS: Through targeted campaigns on Meta and TikTok Shop, Psylos1 hit ROAS as highas 1:15
Miracle Growth Record
2 Weeks From 0 to #4
Our esteemed client, Psylos1, has achieved remarkable success with their U.S. TikTok Shop venture. In just 2 weeks since launching their account, they have impressively risen to fourth place in their category, a testament to BrandPal's effective strategies
2 Days From #4 to #2
With BrandPal's innovative marketing approach and expert execution, Psylos1 swiftly advanced from 4th to 2nd place in the category in just two days. This remarkable growth is a direct result of our unwavering commitment and collaborative partnership with our client.
Psylos1’s influencer campaigns on TikTok
