Case Study
Epal
Epal
an a16z-backed social platform, empowers gamers to establish global friendships through video games
Company Information
Company size:
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Small business
-
(<100 employees)
Industry: Fashion
Location: United States
Pain Point
E-Pal‘s expansion aimed to generate extensive impressions and conversions on platforms like TikTok. However, several obstacles stood in the way
Preparation Phase
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Time-demanding
Onboarding and coordinating with creatives and growth experts was time-consuming
BrandPal aligned E-Pal's brand with a Mass Production & Distribution strategy
Expensive
Hiring a short-video team and third-party providers, costing $3,000 per finished minute, was pricey
A custom workflow was implemented to consistently generate TikTok impressions
Inflexible
Traditional filming processes were hard to edit and often needed to be redone
The workflow, integrated into our AI-driven SaaS, minimized labor costs We continually
generated substantial TikTok impressions for E-Pal, driving app user conversion
Results
Scale & speed: 50 million impressions were achieved in just 2 months
Multi-channel exposure: Impressions spanned TikTok, Instagram Reels, and YouTube Shorts across 35+ E-Pal accounts
Cost-saving: Impressions equaling traditional methods at just 5%-10% of standard costs
Selected Epal Accounts
