Case Study
Barrio
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Barrio
A premier perfume brand, targets the youth market, garnering over $50 million in annual sales
Company Information
Company size:
Medium-sized business
(>100 employees)
Industry: Cosmetics
Location: China
Pain Point
Despite domestic success, Barrio's expansion into the world's largest perfume market, the United States, posed great challenges in impression generation and conversion
Preparation Phase
Expertise
Barrio lacked the knowledge to effectively use short video content marketing, a proven strategy for global impressions and conversions
BrandPal formulated a comprehensive content marketing strategy based on an in-depth analysis of Barrio’s brand and the global perfume industry
Localization
Barrio did not have a localized team to understand diverse cultural nuances and consumer behaviors
Premium pricing was justified by creating a luxury image through tailored content and viral videos, after rigorous A/B testing
Cost
The hefty investment required for global marketing was daunting, especially without a clear strategy
BrandPal helped Barrio launch its TikTok Shop and initiated live shopping, leading to significant month-over-month sales growth
Results
Scale & speed: BrandPal's strategy delivered 80 million impressions across multiple platforms in a quarter
Influencer growth: Garnered 250,000+ followers for variousin-house influencers
Live shopping: TikTok US live shopping launch drove a 241% CMGR
Cost-effective: Achieved results at under 12% of traditional marketing costs
Selected Barrio Accounts
