BrandPal
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Defining how
brands grow
in the age of AI.

  • $350MGMV
  • 1.2Bimpressions
  • 10×revenue growth for clients

Our story

Where people decide what to buy keeps moving: from the shelf to the search bar, from search to the feed, and now from the feed to the AI answer.

We built for the feed early. Since 2022 we have run social commerce end to end for brands—thousands of creators, tens of thousands of videos, stores on TikTok Shop and Amazon—and learned, hook by hook and creator by creator, what turns attention into orders.

The AI shift rewards the same muscle. When someone asks ChatGPT what to buy, the answer is built from the content already out there about your brand. Social commerce creates demand; AI discovery captures the decision; the content is one and the same. Brands that run them as two budgets will lose to brands that run them as one loop.

That loop is BrandPal. Agents trained on campaigns we ran ourselves, not scraped data. Operators who build the product they use every day. Assets that compound—AI visibility that keeps climbing after the campaign ends. RéVive and WaterH are already No.1 in AI visibility in their categories. We intend to make that the norm.

What we do

BrandPal OS

AI agents that run your entire marketing workflow as one system: data, strategy, AI discovery (GEO and ChatGPT ads), creators, content, and ads.

Explore BrandPal OS

Managed Service

Our experts run BrandPal OS for you, end to end, across TikTok Shop, Amazon, DTC, Meta, and AI discovery. Engagements are scoped to outcomes: GMV, ROAS, AI visibility.

Start Growing

Clients

  • Dreame
  • iFLYTEK
  • EviDenS de Beauté
  • RéVive
  • Lord & Berry
  • Hello Molly
  • BetterAlt
  • WaterH
  • Psylos1
  • Fish Audio
  • Fotor
  • Meitu
  • Snaplii
  • Shopper+
  • Warmey
  • Aboard RV
  • uCloudlink
  • Vocci
  • Traini
  • E-PAL

Backed and supported by

  • Plug and Play
  • Honeystone Ventures
  • Hat-trick Capital
  • StartX
  • Mobvista
  • UpHonest Capital
  • CHAP Global Capital
  • NYX Ventures

Team

Chris Sun

Founder & CEO

  • ByteDanceRepeat founder backed by ByteDance
  • StanfordStanford / StartX
  • 15+ years in social commerce and venture

Jason Zeng

Co-founder & Chief Product Officer

  • TikTokAlibabaFormer product leader at TikTok Shop US and Alibaba
  • ShoppeDanceFounder of ShoppeDance
  • Repeat social commerce founder
  • 10+ years experience

Shawn Liang

Co-founder & Chief Technology Officer

  • SnapchatSnapchat tech lead for 10+ years
  • AmazonFormer Amazon engineer
  • University of WashingtonUniversity of Washington
  • 15+ years experience

Nan Zhang

Co-founder & Chief Revenue Officer

  • Social commerce veteran
  • Built creator networks with 100M+ combined followers
  • $300M+ GMV in live commerce
  • 15+ years experience

Advisors

  • OpenAIVP at OpenAI
  • AlibabaPartner at Alibaba
  • Plug and PlayFounder of Plug and Play
  • Stanford Graduate School of BusinessProfessor at Stanford GSB

Credentials

Invited speaker and guest lecturer

  • Stanford Graduate School of Business
  • The George Washington University
  • Plug and Play
  • StartX
  • HumanX

Join us

The rules of growth are being rewritten. Discovery is moving into AI, the playbook does not exist yet, and it will be written by the teams that ship—with real brands and real revenue on the line, not demos.

That is what we do every day. We are a small team with an unfair amount of leverage: operators who have moved hundreds of millions in GMV, product leaders and engineers from TikTok, Amazon, Google, and Snapchat, and agents that get smarter with every campaign. The next few years will decide which brands get seen, understood, and chosen in the age of AI. We intend to be the system behind the ones that win.

If you want your work to define how brands grow—not optimize how they used to—come build it with us.

Contact us